Join the live 2 day event designed to empower you to thrive in business.
MAY 12-13 2024 - Toronto
JULY 14-15 2024 - Dallas
SEPT 15-16 2024 - London
Put down your tweezers, tuck away your tape & get set to have a mega time at the event that will transform your business.
Advance your lash business and artistry with industry experts at our 2-day LIVE event.
Step into your role as the visionary for your business and learn how to attract dreamy, high paying clients, build multiple revenue streams and with a whole heap of business besties. Because together we all rise!
Running a beauty business can feel tough, trust me I know.
Do you ever feel like this?
- Lonely as a solo lash artist?
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That people closest to you 'just don't get it'.
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Why is everyone else fully booked and it's tumbleweed for you.
- Want the next big lash brand but no idea where to begin.
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Social media is the devil, something to run away and from and pretend it doesn't exist.
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You know that marketing is an essential business tool but it's got you all tied up in knots.
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Tired of ordering the same products, but it's such a gamble not being able to try before you buy.
Sometimes it can feel like you are peddling so hard and going nowhere.
This is where ensuring you have guidance from those that have been where you want to go, so you have THE fast track ticket to success.
LashFest is the home for lash artists who want to:
- Build a business that gives them a client base of raving fans.
- Develop and implement multiple revenue streams.
- Have a community to turn to full of women supporting women.
LashFest is for you if:
WE ARE AIMED AT AMBITIOUS, LASH ARTISTS AND BEAUTY PROFESSIONALS OF ALL STAGES OF BUSINESS, WHO WANT TO BUILD A BUSINESS THEY LOVE.
IF YOU ARE A SERVICE BASED BUSINESS THEN YOU WILL LEARN A TONNE!
LashFest exists for lash artists and beauty professionals at any stage of their business. In fact, any service-based business can learn a TONNE from our live event
Our focus is on BUSINESS because no one teaches you that!
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You are an ambitious lash artist determined to hit the next level of success in your business.
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You want to become a lean, mean, marketing machine with money and customers just pouring into your business.
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You want to meet a group of like-minded women, ready to support you on your way to success.
What is LashFest?
LashFest is THE lash event. A festival for lash artists and beauty professionals looking to take their businesses to the next level.
With a heavy focus on quality education, world-class lash artists and business people will show you what’s possible within this ever-growing industry.
Join us and:
- Learn the ins and outs of the lash business world.
- Become a marketing whizz, social media queen and the next best lash brand.
- Get golden nuggets & insights from those who’ve been where you want to go.
- Master new styles and ask your lash idols your most pressing questions!
What makes us different?
→ No vague advice here given from a pedestal. We get in the trenches with you. With us working alongside you, you’ll walk away with a practical plan to implement what you learn.
→ Immersive experience, ask the questions YOU want, participate in the conversations and get personalised support throughout the experience
→ We help you dissolve mindset blocks and make sure you never hold yourself back again.
→ We listen you & you said LESS IS MORE! No break out rooms you get to watch ALL the talks, no FOMO here! Plus it's a fun, calm experience too.
→ Want to see what your next 12 months will look like? We have the tools right here for you.
What you can expect
Shopping Extravaganza
We'll have all your FAVOURITE brands available so you can shop til you drop and try before you buy.
Party with your new lash besties
Learning is GREAT, but real connection comes from a boogie on the dance floor and a toilet selfie.
Connect with your lash idols
Have the opportunity to learn from the people that have been where you want to go. Have your photo taken with them and party the night away together.
So let me ask you this, what's scarier?
Feeling how you do now, stuck, afraid, unsure and frantic for the next 12 months or throwing the towel in and giving up on your dream life once and for all?
or
Investing in yourself and your business and giving yourself the fighting chance you need to reach for success?
It's your decision? Which choice are you making?
Meet The Founder
I'm Sophie.
16 year lash veteran, post-pandemic-pivoter and proud founder of LashFest. i.e the most supportive global community for lash artists.
In 2019, after spending 14 years in the beauty industry, I decided to chase my own dreams of freedom. In 6 months, I had a 6-figure business and 4 staff members. I finally controlled my own diary and could choose how (and when) I worked.
UNTIL
I lost my super successful but fairly new business in the pandemic. Like many other beauty professionals, I didn’t know what to do or which direction to head in.
I THREW myself into building community and getting to know other lash pros.
It was throw this process I realised 2 things:
- The business support for lash and beauty pros wasn’t there. People were confused. They thought they needed to learn a new lash technique to get booked. But in reality, they had no marketing skills – no way for people to find them.
- People were going to need human contact more than anything once the world returns to normal.
So LashFest was BORN.
The place for lash and beauty pros to come and learn exactly what they need to build a business they love.
Since then we have taken the event global, 1000 women to grow their business, from opening their own salons, to being mentors, starting a lash brand and finding their best friends.
IF YOU ARE READY TO GET FULLY BOOKED WITH DREAMY CLIENTS.
HAVE A MARKETING STRATEGY THAT KEEPS YOU BOOKED OUT AND BUSY ALL YEAR LONG.
GET OUT OF THE RUT YOU ARE STUCK IN AND BUILD MULTIPLE INCOME STREAMS
then this is the event for you.
When it comes to running and building a successful beauty business there are 5 things you need to master to get you there.
GROW A DREAMY CLIENT BASE
STELLAR CUSTOMER SERVICE
CREATE UNSHAKEABLE CONFIDENCE
MULTIPLE INCOME STREAMS
HIRE AND LEAD A TALENTED TEAM
When it comes to growing a lash business building your client base is the most important first step.
But it's tough, isn't it?
First, you have to convince friends and family to be your models. (everyone's up for it until they find out it takes 4 hours to apply 40 lashes)
Next you create your social profiles and compose the PERFECT post. Hit share! And suddenly, you're inundated with messages. No? more tumbleweed. Yep, Instagram vs reality just hit.
You run out of things to post because the clients aren't rolling in and so there's nothing to show. So NOW WHAT?
You have all these incredible plans for your business, but without the clients or the money, it just isn't gonna happen!
That's where LashFest comes in. You'll be learning proven strategies for gaining dreamy clients from industry experts that have been there and done it.
We'll show you how to:
- Create content that has your DMs on fire.
- How to get a fully booked diary with a waitlist as long as your arm.
- Learn the marketing strategies that tap into your community and have others doing the selling for you.
OK so you get the clients, but…
They don't seem to come back! Meaning you are on the client’s hamster wheel, forever searching. It's exhausting, right?
You're fully booked! WOOHOO. But you want to earn more money but raising your prices is SCARY AF.
You want to STAND OUT from the crowd. There are many lash artists in your area, what makes you different?
Without a steady flow of returning customers or being able to stand out in a busy industry, you're struggling to generate the cash you desire.
We got you COVERED. We have the best of the best coming in to show you exactly what you need to do to be the GO-TO lash artist in your area, whilst creating an experience that everyone can't stop RAVING about.
"I don't have the confidence to show up on socials"
"I don't feel confident enough to take on clients"
"People will laugh at me"
"I can't do that"
Sound familiar?
Lacking of confidence is one of the MAIN issues we hear for women in business. It stops them from tacking courses, selling their services or even coming to events!
But not anymore!
LashFest is going to give you the tools you need to break through that confidence barrier so you can show up as the powerful business women and start building the impactful business you truly desire.
How's that waitlist working for you? Are you constantly adding to it but never getting the openings come up?
Have you written no longer accepting clients in your insta bio?
Hiring a team can be pretty scary, where do you start? How do you pick the right person and then how do you keep them motivated and working to their best.
We are teaming up with incredible speakers so get to:
- hire the right people for the job, first tome round
- lead your team like a queen
- have a team that never leaves, whilst being inundated with resumes
What's next? Being fully booked is GREAT. Having a team to support you in the growth of your salon is EPIC.
Now what?
You know that diversifying your income is important as a business owner but where do you start?
Do you become a:
- educator?
- mentor?
- product line?
- franchisee?
- online business?
Don't stress, we going to give you everything that you need to know to decide which is the right next step for you and how to create MASSIVE success in your new income stream.
